Websites & CMS
Creation & redesign of custom websites.
We design marketing, corporate, and editorial websites built for acquisition, SEO, GEO, and team autonomy. From design and content to CMS, tracking, and future evolutions: we build a site that’s useful today and ready for tomorrow’s needs.
2021
year the agency was founded
300+
projects delivered
150+
clients supported
4.9/5
Google rating
Designed & developed by Scroll
01 — Why a custom websiteWhen a website becomes
When a website becomes
an acquisition asset.
A custom website does more than present a company. It clarifies your offering, reassures prospects, supports SEO and GEO, connects the right tools, and gives your teams a CMS they can actually use—so they can publish without waiting for technical changes.
You don't need to choose a technology before talking to us. For specific expertise, see Payload Agency, Webflow Agency, Webflow to Payload migration, Webflow to Next.js migration or WordPress to Payload migration.
01
An autonomous marketing team
Your teams publish pages, visuals, and updates without waiting for a developer: SEO progresses, and campaigns launch on time.
02
A flexible, well-structured CMS
A clear content model, fields tailored to your business, and reusable sections that are easy to adopt and evolve.
03
SEO pages produced quickly
Create landing pages and content independently and seize SEO and acquisition opportunities without relying on a development sprint.
04
Tracking that informs your decisions
Clear measurement of journeys, funnels, and content: see what converts and where to invest.
05
A controlled and smooth redesign
Content properly migrated, URLs and redirects managed, reliable forms: we redesign without breaking what exists or SEO.
06
A stack that matches your ambitions
A foundation ready to accommodate new features, integrations, and evolutions without turning every addition into a separate project.
02 — References
Since 2021, delivered sites, maintained, and built to last.
Many of our clients have been with us for years: we’ve created, redesigned, and grown their sites as their needs evolved. All sectors: culture, software, real estate, B2B, editorial. We adapt to each project, each team, and each challenge.
Multilingual cultural festival: content, editorial journeys, and long-term maintenance.
B2B scale-up: redesign, polished animations, controlled performance.
B2B website: case studies, events, and lead generation (CRM integration).
Software publisher: multilingual redesign (FR/EN/NL), SEO audit, and conversion optimization.
Large-scale real estate: 4,488 pages managed via CMS, organic clicks multiplied by 4 in 6 months, local SEO.
Creative studio: fully editable editorial site, production-ready.
Get started
A website that turns visitors into customers?
- 4.9/5 Google
- 300+ projects delivered
- since 2021
03 — Why ScrollThe speed of AI,
The speed of AI,
the accountability of an agency.
Moving fast doesn’t mean cutting corners, and a beautiful site isn’t enough. Here’s what actually changes when Scroll handles your website.
01
We develop fast, without cutting corners.
AI agents and proven components to move quickly; clean, versioned, tested code, and real accountability for the result. Not just a pretty prototype that collapses in production.
02
Your website remains yours.
Documented code, controlled data, a CMS your teams or another provider can take over. A clean content base, usable by AI agents, and a project transferred to your account upon delivery. No black box, no forced dependency.
03
We select the tool with you, not for you.
No technological dogma. We recommend what serves your project (Webflow, Payload + Next.js, or custom), and we’ll tell you honestly when there’s no need to overcomplicate things.
04
The same team, from scoping to launch, and beyond.
Senior profiles, founders involved in every project, no outsourcing or handoffs. And we stay on after launch: maintenance, updates, SEO.
04 — Our method
Frame first, design later.
Six stages, delivered as tangible outputs: sitemap, SEO plan, wireframes, content model, components, testing, and editor’s guide. We don’t launch a site without first understanding the audience, content, and SEO constraints.
01 — Frame
Frame the site before designing it
Goals, targets, messaging, content, SEO constraints, integrations, and success criteria.
02 — Structure
Structure the content and user journeys
Sitemap, priority pages, templates, CTAs, forms, and internal linking.
03 — Design
Design the page system
Reusable components to allow the site to grow without losing consistency.
04 — Develop
Develop the site and CMS
Front-end, back-office, content models, SEO fields, media, forms, and integrations.
05 — Prepare
Prepare for production
Content, technical SEO, tracking, redirects, performance, backups, and access.
06 — Evolve
Train and evolve
CMS documentation, team training, maintenance, and planned updates.
05 — Choosing the right stack
You come with a need, not a stack to pick.
Our role is to understand your project, content, team, and constraints, then recommend the right approach: Payload + Next.js, Webflow, progressive migration, or a custom stack. The technical choice serves the site, not the other way around.
Payload + Next.js is often our recommendation for ambitious sites: structured content, tailored back-office, versioned code, AI capabilities, and freedom to evolve. Webflow remains an excellent choice for marketing and corporate sites when visual editing, light maintenance, and fast launch are priorities.
Scroll is a good fit if
- You’re creating or redesigning a B2B, marketing, corporate, or editorial site with a real content focus
- Your teams need to publish, edit, and optimize pages without relying on developers
- The site must support SEO, GEO, tracking, forms, and future integrations
Scroll is likely not the right fit if
- You’re mainly looking for WordPress plugin/theme maintenance or a low-cost template
- The need is purely visual, with no content, conversion, SEO, or CMS autonomy concerns
- The current stack works well and no content, workflow, or business tool is blocking growth
06 — When to change tools
When an off-the-shelf tool is no longer enough.
Webflow, Wix, Framer, Squarespace or a theme-based WordPress do their job very well for many sites, and we'll tell you if yours is one of them. They become a bottleneck when the site has to do more than it was designed for. Six signals keep coming up in our audits.
01
Several languages to manage
Every page must exist in two or more languages, with its own URLs, up-to-date translations and a review process. Your tool forces you to duplicate, or to pay for another add-on.
02
Hundreds of pages and interlinked content
Articles, listings, case studies and service pages that reference each other: collections hit plan limits, or become impossible to evolve without starting over.
03
A CRM, an ERP or business tools to connect
It's no longer about emailing a form: data has to flow both ways, reliably, without depending on a chain of relay services.
04
A members' area, accounts, business logic
Customer area, gated content, simulator, shop: the site is turning into a small application. Off-the-shelf tools quickly hit their limits. It's also what we do: we build applications with members' areas, and much more.
05
A team that must publish without breaking things
Several people publish, with roles, drafts and approval. Your current tool either sends everything through a developer or lets anyone change the design.
06
Data and hosting you need to control
Your content and data must stay with you, in France if needed, and you want to be able to switch providers without starting from scratch.
In these cases, we rebuild the site on a foundation you own, hosted where you choose, carrying over what works: content, URLs, design, and the traffic you've built. Members' areas, accounts, shop, business logic: we take those on too. Depending on where you start:
Our migrations
Your site runs on Webflow and the site itself is the bottleneck (languages, integrations, business logic)
Webflow to Next.js migrationYour site runs on Webflow and the CMS is the main bottleneck
Webflow to Payload migrationYour site runs on WordPress, with or without a members' area or shop
WordPress to Payload migrationYou're starting from another tool (Wix, Squarespace, Framer…): the method is the same (audit, content transfer, redirects). Let's talk.
If none of these signals ring a bell, an off-the-shelf tool is often still the best choice, and we can build or take it over too: see our Webflow agency. Not sure? One conversation is enough to see clearly: book a call.
07 — Composing & evolving pagesYour teams compose and publish,
Your teams compose and publish,
without depending on us.
The issue isn’t the tool, but autonomy: your teams compose their pages using ready-to-use components, publish them, and evolve them without a developer—within a framework that safeguards design and SEO. And when useful, AI assistance speeds up production without replacing human review.
The manual page builder
- Create a page from the back office by selecting its sections.
- Fill each section with your content, without touching the code.
- Reorder or remove sections as needed.
- Publish the page via a slug (e.g., /landing-page).
- Maintain a framework that protects the site’s design and consistency.
AI assistance, as a complement
In addition to the manual builder, we develop AI assistance features that we activate only if they are in scope or selected as an option: SEO and content suggestions field by field, or a full page draft based on a brief.
These are not off-the-shelf products. AI suggests, the team validates. It doesn’t replace scoping, strategy, or validation—it accelerates production within a framework managed by the team, under human supervision.
08 — SEO & GEOA site built to be found,
A site built to be found,
by Google and AI engines alike.
SEO and GEO are addressed from the outset, not as an afterthought: we build a site that search engines and conversational AI understand, index, and reference.
Technical SEO & migration
- Existing site crawl and 301 redirect plan
- Useful slugs, titles, meta tags, and Hn structure
- Structured data (schema.org), sitemap, robots.txt, canonical tags
- Compressed and SEO-optimized images
- Internal linking designed for discovery
- Search Console monitoring post-launch
GEO / AI engines
- Structured content and AI-friendly FAQs
- schema.org and linking for comprehension and citation
- A clean editorial foundation, readable by agents
- Accounted for, without performance guarantees beyond scope
09 — BudgetHow much does
How much does
a custom site?
The cost of a custom website depends on the scope, not a one-size-fits-all package. We don’t provide pricing before understanding the project: a simple showcase site and an editorial site with a custom CMS don’t share the same budget. The most reliable approach is to start with a scoping phase, followed by an estimate.
01Number of pages and templates
02Level of design and custom graphic work
03Volume of content to migrate
04Integrations (CRM, payment, business tools, automation)
05SEO and performance requirements
06Potential multilingual needs
10 — FAQ
Frequently asked questions
The most common questions we hear during scoping. If yours isn’t here, get in touch!
A custom website with a CMS is a site whose design and content model are tailored to your business, with a back office that allows your teams to publish and update pages without a developer. It stands apart from generic templates through its structure, designed for your content, SEO, and integrations.
Webflow is ideal when visual editing, rapid launch, ecosystem, and lightweight maintenance are priorities. Payload becomes more compelling when the project requires a custom CMS, structured content, versioned code, advanced integrations, or an AI page generator. See the detailed comparison on our Agence Webflow and Agence Payload pages.
No. You can come to us with a need for site creation or redesign, not a technical solution. We recommend the stack based on context: project maturity, team, budget, SEO/GEO constraints, autonomy needs, and planned evolutions. Webflow, Payload, and other options remain possible depending on the project.
Yes, it’s a core goal of our approach. We structure the CMS so they can edit content, compose and publish pages, manage media, and fill in SEO fields without touching the code.
Yes. We audit the existing site, keep what works, rebuild what’s holding the project back, and prepare a controlled migration when necessary. Depending on where you start, see our Webflow to Next.js migration, Webflow to Payload migration or WordPress to Payload migration pages.
SEO is addressed from the scoping phase: site architecture, search intent, metadata, internal linking, performance, structured data if relevant, redirects in case of URL changes, and Search Console monitoring post-launch. We also consider GEO—the site’s ability to be understood and referenced by search engines and AI-generated responses.
Yes. With Payload, the CMS can allow pages to be composed from predefined sections (Hero, Portfolio, Services, FAQ, Gallery, CTA, rich text), then published via their slug. We can also implement an AI-assisted page generator using pre-validated components, with human validation before publication.
This depends on the number of pages, design complexity, CMS, integrations, content volume, and SEO constraints. For an ambitious site, we scope the project before committing to a reliable timeline.
Yes. Maintenance, updates, technical support, SEO optimizations, and team training after launch. The level of maintenance is defined based on the project.
Choose an agency able to frame the offer, the site structure, the content model, SEO, tracking and editorial autonomy before picking the technology. For a B2B website, Scroll compares Webflow, WordPress, Payload + Next.js or a custom stack depending on content volume, integrations and your marketing team’s ability to publish.
For most new websites we scope, Webflow or Payload + Next.js are better choices than WordPress. Webflow suits visual marketing sites you want to launch and maintain quickly. Payload + Next.js is a better fit when the site needs structured content, versioned code, advanced integrations, durable SEO/GEO or a custom back-office. WordPress is not our build stack: we mainly consider it when a large WordPress legacy cannot be moved, when a business-critical plugin is mandatory, or when migration would cost more than its gains. Already have a WordPress site? See our WordPress to Payload migration page.
The right CMS is the one that lets you publish without breaking the design: clear fields, controlled templates, media, SEO, preview, permissions and workflow. Autonomy comes less from the tool’s name than from a content model designed for the team.
Get started
Do you want a website that’s easier to manage, more robust, and more effective for acquisition?
Let’s discuss your current site, your goals, and the best stack for the future. We’ll clearly tell you what to keep, what to simplify, and what to rebuild.
Contact details
contact@agence-scroll.com
+33 6 48 03 90 27
20 Rue des Taillandiers
75011 Paris
75011 Paris
Response within 24 business hours.
Resources
Recommended guides
In-depth resources explaining the choices, methods and challenges behind this service.
Website Redesign: 5 Mistakes to Avoid Before Redoing Your Site
Planning a website redesign? Discover 5 mistakes that can cost you SEO traffic, leads, and budget, and how to avoid them.
Website cost in 2026: how much does it really cost?
Website cost in 2026: what drives the budget by type (brochure, e-commerce, SaaS), by approach (DIY, vibe coding, no-code, freelance, agency) and hidden costs.
From natural SEO to GEO: making your brand visible in AI search engines
SEO remains essential, but GEO helps your brand be understood, cited, and recommended in ChatGPT, Gemini, and AI search engines.
How to draft the specifications for your website?
What is a website specification document and how to draft it? Scroll tells you everything
Proof
Related case studies
Delivered projects showing this expertise in real-world contexts.
New real estate · UX/UI Design
How Scroll redesigned Côté Neuf’s website to modernize its brand image, improve SEO, and automate real estate program management
Art foundation · Website
How we modernised Art Explora’s image with a new website and a dedicated space for the museum ship
Editorial group · Website
Multi-site Webflow: a custom website for each LNE publishing house
Explore further
Related services
Complementary expertise for building a coherent delivery path.
Webflow agency
Webflow website design, redesign, SEO and maintenance by a Webflow Premium Partner agency.
Webflow to Payload migration
Your Webflow site moved to Payload and Next.js: audit, content mapping and redirects, traffic protected.
Webflow to Next.js migration
Your Webflow site rebuilt in Next.js when it's no longer enough: code you own, CMS of your choice, traffic protected, operations handled.